Last updated: December 2, 2025

American Reckoning (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.americanreckoning.com (the “Site”) or make a purchase from us.

By using our Site, you agree to the practices described in this policy.

1. Information We Collect

We collect the following types of information:

A. Personal Information You Provide

When you make a purchase, create an account, or contact us, we may collect:

• Name

• Billing and shipping address

• Email address

• Phone number (optional)

• Payment information (processed securely by third-party providers)

B. Payment Information

We do not store full credit card details.
Payments are processed securely through:

• Wix Payments

• Card processors

• Apple Pay

• Google Pay

These providers may collect and store payment data according to their own Privacy Policies.

C. Automatically-Collected Information

When you use our Site, we automatically collect:

• IP address

• Browser type

• Device information

• Cookies and tracking data

• Pages viewed

• Time spent on the Site

This helps us improve customer experience and website performance.

D. Email & Marketing Information

If you join our email list, we store your:

• Email address

• Name 

You may unsubscribe at any time using the link in any email.

2. How We Use Your Information

We use your information to:

• Process and fulfill orders

• Provide updates about your order

• Respond to customer service requests

• Improve website functionality and user experience

• Send promotional emails if you subscribed

• Prevent fraudulent activity

• Comply with legal requirements

We never sell your personal information to third parties.

3. Sharing Your Information

We only share your information with trusted service providers needed to run our business, such as:

• Wix (website platform + hosting)

• Payment processors (Card, Apple Pay, Google Pay)

• Shipping carriers (USPS, UPS, FedEx)

• Email marketing platforms 

These partners only receive the information needed to perform their services.

We may also share information if required by law or to protect our business.

4. Cookies & Tracking Technologies

Our Site uses cookies to:

• Maintain your cart

• Remember your preferences

• Improve website speed

• Analyze traffic

• Personalize content and ads

You may disable cookies through your browser settings, but some parts of the Site may not function properly.

5. Data Security

We take security seriously.
Your information is protected through:

• Secure HTTPS site encryption

• Built-in Wix security measures

• PCI-compliant payment processing

• Firewall and anti-fraud protection

No system is 100% secure, but we take reasonable steps to protect your data.

6. Your Rights

Depending on your location, you may have rights including:

• Access to your personal information

• Correction of inaccurate information

• Request deletion of your data

• Opt-out of marketing emails

• Withdraw consent

To request changes:
📧 Contact us at: clovis@americanreckoning.com

7. Email & SMS Marketing 

If you sign up for marketing emails, you consent to receiving:

• Promotions

• Discounts

• Product updates

• New release alerts

You can unsubscribe anytime.

8. Children’s Privacy

Our Site is not intended for children under age 13.
We do not knowingly collect information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time.
The updated date will appear at the top of this page.
Continued use of the Site means you accept the revisions.

10. Contact Us

If you have questions about this Privacy Policy, please contact us:

📧 Email: clovis@americanreckoning.com
📍 Business Name: American Reckoning
🌐 Website: https://www.americanreckoning.com